The title tag will also be automatically added to a Facebook share, however, you have yet another opportunity to add 140 characters as a description of the post. This is because a title of that length can completely show on Googles SERPs (at least for now.) Orbit Media did a study on the ideal character length of a title tag and found 55 characters performs the best. Feedly is an RSS reader that collects all the publishings for any website that's using an RSS feed – which most do automatically. SEMrush will find keywords that any website is ranking for. If you don't have access to Ahrefs, you can use Buzzsumo to do the same thing.Īnother place to find great clickbait titles is to add Buzzfeed or Upworthy into SEMrush or Feedly. After you've found a couple close candidates, customize the title to match your own content. If you head over to BuzzFeed you'll see lots of examples that:Īnd those things work very well, but we need to be sure of how our clickbait titles attract clicks in the search results too!īrowse around and sort the results by relevance, referring domains, search traffic and more.
You'll get lots of this ‘automatic' sharing for your own content when the topic aligns with strong personal views. Think back to how many times you've shared something only because the title was funny or the topic was relevant to you at the moment. Creating a great headline isn't hard, but it does take practice.
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